https://jacobschupbach.com/projects daily 1.0 2023-08-24 https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1519198838657-BWWZS4UI53PNBSN6W240/IMG_5361+2.JPG Home https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1519198201401-C0J3VY155YC4OR1W8GZB/IMG_5361+2.JPG Home https://jacobschupbach.com/new-gallery daily 0.75 2020-02-02 https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1580621765500-WXRCGZ7PM57YXZ6KCDG7/hulu.gif Social Media - Hulu'19 - Upfronts I led the brand social team's efforts on Hulu '19 and worked with a variety of partners to ensure that the announcements shared at Hulu’s Upfronts came to life on social. The full Twitter thread can be viewed here. A Twitter Moment covering my work can be viewed here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1580621765500-WXRCGZ7PM57YXZ6KCDG7/hulu.gif Social Media - Hulu'19 - Upfronts I led the brand social team's efforts on Hulu '19 and worked with a variety of partners to ensure that the announcements shared at Hulu’s Upfronts came to life on social. The full Twitter thread can be viewed here. A Twitter Moment covering my work can be viewed here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1580621085674-EOZ0Q9VRAYXU0QEE3P3N/Bojack.jpg Social Media - BoJack Horseman - Voice Tweet Thread To recognize Mother’s Day and BoJack’s tortured relationship with his mother, I ghostwrote this Twitter thread from BoJack’s POV. The Twitter thread can be viewed here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1580622270182-17Q7S45YKPOK61WP9JKL/hul.jpg Social Media - Marvel's Runaways - Celebrating Hispanic Heritage Month To celebrate Hulu’s first large scale celebration of Hispanic Heritage Month, I was able to work with Ariela Barer, Allegra Acosta, and Rhenzy Feliz from Marvel’s Runaways to participate in a custom video piece. I produced the video by interviewing talent, working with Marvel's in-house video team, and coordinating with GreenHouse (Hulu’s internal creative team). The completed video was shared across Hulu and Marvel channels and was the most successful tweet out of the campaign The video can be viewed here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1580624202135-8UXB9FIGW299HHC4HWYV/beyonce.jpg Social Media - Mindy Kaling - Reactionary Content In response to Beyoncé’s Vogue cover shoot, Mindy Kaling recreated the flower crown look. I quickly pulled images from The Mindy Project and Beyoncé’s Instagram to find another matching look. The Twitter conversation can be viewed here. This also resulted in Dolce & Gabbana recreating the look for Mindy’s daughter. The outfits can be viewed here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1580623756592-ELXU0RKRW5Z1FCUYLVXH/pen15.jpg Social Media - Pen15 - Season 2 Announcement To announce the season 2 renewal of Pen15, I created a custom asset based on the show’s themes. The post can be viewed here. A Twitter Moment featuring the asset can be viewed here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1580621362360-2DMPWCFH3V6OGTCQF0C4/GreatestShowman.jpg Social Media - The Greatest Showman - Reactionary Content A reactionary post in response to actress Keala Settle’s partipation in the “If you don’t love me” trending challenge The tweet can be viewed here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1580625230865-V6E9U8PLMM94RJSQI23V/hays.gif Social Media - Hayes Hall - Before and After To celebrate the historic reopening of the University at Buffalo's iconic south campus landmark several "before and after" GIFs were created and shared on Twitter. The Twitter post can be viewed here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1492289378673-IWQH50E855OALXL8LTE0/hayesbeforeandafter.gif Social Media - Hayes Hall Before and After To celebrate the historic reopening of the University at Buffalo's iconic south campus landmark several "before and after" GIFs were created and shared on Twitter. The Twitter post can be viewed here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1580625355494-6D8OXVVHGU4I64DBSEBH/snap.jpg Social Media - UBuffalo - Mascot Snapchat Stickers To add to the UBuffalo Snapchat account's sticker options, personalized stickers were developed and then added to the channel utilizing the scissors tool. An archive of UBuffalo Snapchat Stories can be found here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1492285739078-BI5QOMDFOHA35TVF2KCK/hayesbeforeandafter.gif Social Media https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1580625490674-KXL77DD1FI7VWMR8IPMC/snow.gif Social Media - UBuffalo - Holiday Greeting Card To celebrate the holiday season, a branded holiday card was created featuring the Victor E. Bull, geese who roam the campus frolicking in front of the University at Buffalo's iconic Baird Point. The Twitter post can be viewed here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1492284421516-9DGATRM1W9XOH4L7X8AO/UCOM+-+Snapchat+Stickers+copy.jpg Social Media https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1492284379194-M4GDBKOJLG1LBXT92ETK/HomecomingPromo.jpg Social Media - Homecoming Snapchat Geofilter A Snapchat geofilter launched in conjunction with the University at Buffalo’s annual Fall Homecoming football game. The design features a specialized rendition of the school’s mascot, Victor E. Bull. As a simple design that fills only one part of the screen, the geofilter was designed to be easily shareable. The filter was used 170 times, and was viewed 20,400 times in a 12-hour window. https://jacobschupbach.com/graphic-design daily 0.75 2020-10-27 https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1492292692563-NMWTF7RIMUR4XETS37W0/THDZDCSpring2016Poster.jpg Graphic Design - Zodiaque Dance Showcase Zodiaque Dance Company is a collaborative dance group that develops young dancers based out of the University at Buffalo. Each year, they host a series of shows that showcases their work. This design prominently features the dancers while adhering to university wide design standards. The final 11"x17" poster was produced as a printed piece. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1492292692563-NMWTF7RIMUR4XETS37W0/THDZDCSpring2016Poster.jpg Graphic Design - Zodiaque Dance Showcase Zodiaque Dance Company is a collaborative dance group that develops young dancers based out of the University at Buffalo. Each year, they host a series of shows that showcases their work. This design prominently features the dancers while adhering to university wide design standards. The final 11"x17" poster was produced as a printed piece. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1492292892973-C62Z0QEY0TQ5H287WU2C/LogoVertical.jpg Graphic Design - BuffaloConnect In a collaborative effort with M&T Bank, the University at Buffalo, the City of Buffalo, and the NFTA Metro, free public Wi-Fi was installed in downtown Buffalo to aid the creation of a more tech-savvy city. The project led to the development of style guidelines, a logo, a self-sustaining landing page that offers visitors various ways to engage with the exciting attractions the City of Buffalo has to offer. The design of the website and logo was inspired by the life of the city. Colors were derived from Buffalo’s enthusiastic sports teams, while typography and icon choices were made based on legibility. The logo’s design was inspired by a bronze buffalo statue that is showcased in the window of a local business on Main Street in downtown Buffalo. The official website can be viewed here. https://static1.squarespace.com/static/58c2b08803596ea73942fbb3/58f294009f745686464ef349/58f2940f29687f1ae8326d5e/1492292623632/ Graphic Design https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1492292691414-JR072UMK6SKASVGX081V/IanAlanPaul+copy.jpg Graphic Design - Ian Alan Paul An advertisement for a workshop at Dreamland Arts Studio in Buffalo, New York with transdisciplinary artist and theorist, Ian Alan Paul. Created while working alongside Jasmina Tumbas, PhD as an art assistant. The poster draws on themes central to Paul’s work which focuses primarily on falsified realities within both digital and physical spaces. The central image, provided by the artist, references the Yes Men art group, a major influence on Paul’s work. The final poster was posted throughout the city of Buffalo, on the University at Buffalo’s campus, and on Dreamland’s official web outlets. The final 11"x17" poster was produced as a printed piece. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1492292759429-88S75KI37QAN6Y7ZDZG4/ECS+Poster+Bronze.jpg Graphic Design - Dance Showcase An advertisement for an Emerging Choreographers Showcase hosted by the University at Buffalo’s Department of Theatre and Dance. The unique sizing of the poster allows for the design to cut through marketing clutter. The 6"x17" poster design additionally adheres to the university-wide design standards. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1492293336834-CTGFQWHZH2H94GCPMMXL/UBAlerts.jpg Graphic Design - UB Alert Graphic Produced for the University at Buffalo's digital team to be used during times of crisis. The design was created in a manner that allows for optimal viewing on the majority of major mobile devices and social media platforms. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1492293251006-NV7TAB5ATXZ8I5IF4JWR/Protean-Art-Show_Page_1.jpg Graphic Design - Protean Art Show The Protean Art Show featured several artists with various ties to the University at Buffalo’s Art Department that communicated simple concepts through diverse means. Overall, the design features simple design as a means of mimicking the themes analyzed within the art show. The final 7"x5" postcard was produced as a printed piece. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1492293540407-KVHVQ3GRL6SE6YGULJHF/Muslimedia+Poste.jpg Graphic Design - Muslimedia Poster Muslimedia is an event sponsored by the University at Buffalo's College of Arts and Sciences. The event focused on a debate surrounding the manner in which journalists cover Muslims at home and abroad. The final 11"x17" poster was produced as a printed piece. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1492294833630-EI7WD4RIOQHO9NOKJJX6/Writing+and+Violence.jpg Graphic Design - Writing and Violence Presented by the University at Buffalo's Department of Comparative Literature, the Writing and Violence symposium invites several speakers to discuss violence in regards to the written word. The final was 6"x17" poster was produced as a printed piece. https://jacobschupbach.com/social-media-hulu daily 0.75 2023-08-28 https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1603782730247-4QZD7P1244FF60U0K68F/image-asset.jpeg Social Media - Hulu - Parasite Clapback On Parasite launch day, I replied to a trolling comment regarding the award-winning foreign language film. The viral clapback received a vast amount of earned media and press coverage, putting the Hulu brand in the headlines. Coverage of the moment can be seen in The LA Times and IndieWire. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1603782730247-4QZD7P1244FF60U0K68F/image-asset.jpeg Social Media - Hulu - Parasite Clapback On Parasite launch day, I replied to a trolling comment regarding the award-winning foreign language film. The viral clapback received a vast amount of earned media and press coverage, putting the Hulu brand in the headlines. Coverage of the moment can be seen in The LA Times and IndieWire. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1603782792754-9T8KWX6BB2XW2NYWMDIC/RapidFire_Final.jpg Social Media - Hulu - Rapid Fire Questions – Recurring YouTube Series I helped develop content featuring top talent that acts as ancillary content for everyone’s favorite shows. The easily repeatable series was created to feel organic to the platform while remaining flexible for any title within Hulu’s diverse content library. Check out Love, Victor Rapid Fire Questions and Normal People Rapid Fire Questions. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1603783867246-HTMVXIMHU8LXFY0X5E5G/PalmSprings_Final.gif Social Media - Hulu - Palm Springs – Campaign Lead I led the social marketing campaign for the Hulu Original Film Palm Springs, which generated the highest amount of social interest for any Hulu original film to date over its premiere weekend and was the most discussed Hulu original film on Twitter (now X) over its first three days on-channel. Link to coverage of the film. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1603783622976-R9BUD63ORNC8PKBKZN7O/Runaways.gif Social Media - Hulu - Marvel’s Runaways – Celebrating Hispanic Heritage Month To celebrate Hulu’s first large-scale celebration of Hispanic Heritage Month, I produced a video featuring Ariela Barer, Allegra Acosta, and Rhenzy Feliz from Marvel’s Runaways. I interviewed talent, worked with Marvel's in-house video team, and provided notes to video editors within Greenhouse (Hulu’s internal creative team). The completed video was shared across Hulu and Marvel channels and was the most successful tweet out of the campaign. The video can be viewed here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1603785577920-R1PMTHU8HTLZ8A3AVWZC/PrideFest_Final.jpg Social Media - Hulu - PrideFest – Virtual Experience I provided social coverage of the virtual Pride event as part of Hulu’s on-going Pride Never Stops campaign. In partnership with YouTube, I was able to secure organic amplification on the platform. The PrideFest kickoff post can be viewed here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1603783327333-WNYZ0RNGVDB2YVSF8DCE/Pen15_Final.gif Social Media - Hulu - Talent Takeovers – Instagram Live Talent takeovers offer fans an opportunity to engage directly with their favorite creators. To develop such opportunities, I worked directly with talent and their teams to create a seamless experience that enables creators to access the proper accounts, learn how to use the right platform features for them, and, of course, feel comfortable on camera. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1603785913257-P0TYUADCQ921PJEUS6P2/Mindy.jpg Social Media - Hulu - Mindy Kaling – Reactive Content In response to Beyoncé’s Vogue cover shoot, Mindy Kaling recreated the flower crown look. I quickly pulled images from The Mindy Project and Beyoncé’s Instagram to find another matching look. The Twitter conversation can be viewed here. This also resulted in Dolce & Gabbana recreating the look for Mindy’s daughter. The outfits can be viewed here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1603785916204-EIMGNCJWBUO2MD3JFKPX/Pen15-s2.jpg Social Media - Hulu - Pen15 - Season 2 Announcement To announce the Season 2 renewal of Pen15, I created a custom asset based on the show’s themes. The post can be viewed here. A Twitter Moment featuring the asset can be viewed here. https://jacobschupbach.com/social-media-hi5-agency daily 0.75 2023-08-24 https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1603786082202-8P97PRPABZM0GQCRRPZZ/Bojack+%281%29.jpg Social Media - hi5.agency - BoJack Horseman – Voice Tweet Thread To recognize Mother’s Day and BoJack’s tortured relationship with his mother, I ghostwrote this Twitter thread from BoJack’s POV. The Twitter thread can be viewed here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1603786082202-8P97PRPABZM0GQCRRPZZ/Bojack+%281%29.jpg Social Media - hi5.agency - BoJack Horseman – Voice Tweet Thread To recognize Mother’s Day and BoJack’s tortured relationship with his mother, I ghostwrote this Twitter thread from BoJack’s POV. The Twitter thread can be viewed here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1603786110555-FEHXVSOJCHJX052IBFOU/GreatestShowman.jpg Social Media - hi5.agency - The Greatest Showman – Reactionary Content A reactionary post in response to actress Keala Settle’s participation in the “If you don’t love me” trending challenge The tweet can be viewed here. https://jacobschupbach.com/social-media-university-at-buffalo daily 0.75 2023-08-28 https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1603786302057-U7A0DTN4CY77FWR4YZP5/Hayes.gif Social Media - University at Buffalo - Hayes Hall – Before and After To celebrate the historic reopening of the iconic landmark at the University at Buffalo (South Campus), the team created several "before and after" GIFs and shared them on Twitter. The Twitter post can be viewed here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1603786302057-U7A0DTN4CY77FWR4YZP5/Hayes.gif Social Media - University at Buffalo - Hayes Hall – Before and After To celebrate the historic reopening of the iconic landmark at the University at Buffalo (South Campus), the team created several "before and after" GIFs and shared them on Twitter. The Twitter post can be viewed here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1603786354402-EZKBPPC99K7IN1YVB5JV/Snapchat+Stickers.jpg Social Media - University at Buffalo - UBuffalo – Mascot Snapchat Stickers To add to the UBuffalo Snapchat account's sticker options, personalized stickers were developed and then added to the channel using the scissors tool. An archive of UBuffalo Snapchat Stories can be found here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1603786352509-853UUNQ37S1C25C23OPZ/Holidays.gif Social Media - University at Buffalo - UBuffalo – Holiday Greeting Card To celebrate the holiday season and the university, I created a branded holiday card featuring Victor E. Bull alongside geese who roam the campus in front of the University at Buffalo’s iconic Baird Point. The Twitter post can be viewed here. https://jacobschupbach.com/social-media-youtube daily 0.75 2023-08-28 https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1641508598764-BRS99ULH1DBFK72Z1C9X/unfckit.gif Social Media - YouTube - #UnFckItChallenge – YouTube Sustainability To showcase YouTube’s commitment to sustainability efforts, our team launched the #UnFckItChallenge on YouTube Shorts to encourage creators to share how they’re addressing climate change. I helped lead our efforts to partner with Creators like Hammy and Olivia, Frederic Chen, and TootyMcNooty, who each added their own unique style to the challenge to build buzz and drive participation. Watch the kickoff video featuring Mark Rober and Mr. Beast here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1641508598764-BRS99ULH1DBFK72Z1C9X/unfckit.gif Social Media - YouTube - #UnFckItChallenge – YouTube Sustainability To showcase YouTube’s commitment to sustainability efforts, our team launched the #UnFckItChallenge on YouTube Shorts to encourage creators to share how they’re addressing climate change. I helped lead our efforts to partner with Creators like Hammy and Olivia, Frederic Chen, and TootyMcNooty, who each added their own unique style to the challenge to build buzz and drive participation. Watch the kickoff video featuring Mark Rober and Mr. Beast here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1641508611957-6SGQHRGTEN7YUSDY9KYL/BTS.gif Social Media - YouTube - RELEASED on YouTube RELEASED is YouTube’s weekly music video premiere party. The show features a new artist counting down to the release of their new music video. One of my personal favorite launches was the Season 2 finale featuring BTS. I worked with the band’s team to create a promotional thread featuring exclusive selfies from each of the members here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1641508605445-ZFN07I4AADOYPN9Z9YBM/Bretman.gif Social Media - YouTube - 2021 YouTube Streamy Awards – Meme Correspondent The Streamy Awards honor excellence in online video content — as well as the creators behind it all — in more than 45 categories. To drive live conversation around the show and reach a Gen Z audience, our team collaborated with the one and only Saint Hoax, a popular Instagram account that often posts about the best of pop culture. View the carousel of memes here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1641508620605-WZWY1V8OU3OV4MTFNEG8/StreamysSFV.gif Social Media - YouTube - 2021 YouTube Streamy Awards – Creator Short-Form Video To further recognize excellence in online video, I led our team’s efforts to partner with creators to develop short-form content to drive further awareness for the awards show. Creators like LeendaDong, SeanDoesMagic, and Karl Jacobs were among those who made custom videos for this activation. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1625597297167-YT23FTZI18Q0F35ZB6JC/YouTubePride2021_Final.jpg Social Media - YouTube - YouTube Pride 2021 To celebrate Pride Month, YouTube Originals developed a five-hour livestream celebration featuring Olly Alexander, Mawaan Rizwan, Elton John, David Furnish, Trixie Mattel, and Demi Lovato. I developed social assets and provided live social coverage of the celebration. YouTube’s kickoff post can be found here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1625597309745-AT1P2M9XBZDH5R9H4Y3J/BlackRenaissance_Final.gif Social Media - YouTube - Black Renaissance Black Renaissance is a journey through Black history to celebrate the creatives and history-makers who shaped the world. I developed social posts for YouTube as well as toolkits for talent included within the special. YouTube’s premiere post can be found here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1625597339035-69K9ZNA2VRON7WEAUXEV/DemiDWTD_Final.jpg Social Media - YouTube - Demi Lovato: Dancing with the Devil In this fearless documentary series, Demi Lovato and her family and friends candidly open up for the first time about what led to her near-fatal overdose. I developed social posts for YouTube as well as talent toolkits for the documentary subjects. YouTube’s premiere day post can be found here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1625597522735-XV1K45KNDX6HMKEPA487/DemiDWTDGifting_Final.gif Social Media - YouTube - Demi Lovato: Dancing with the Devil – Influencer Gifting To drive further awareness and conversation around the Demi Lovato: Dancing with the Devil docuseries, I created an influencer gifting package that was sent to Demi’s wide celebrity network. Khloe Kardashian (above) and Christina Aguilera were among those who posted about receiving a kit. https://jacobschupbach.com/augmented-reality-development daily 0.75 2023-08-22 https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1691032901038-F92HT5OLGNKJKU3FHPLU/1.gif Augmented Reality - XOXO Hearts This Lens was my first foray into the world of augmented reality development, and I’ve been in with the craft ever since. I shakily extruded a 3D heart mesh in Blender and animated the Lens using a tween script that reacts when the user raises their eyebrows. Try the Lens on Snapchat here. XOXO, Gossip Girl https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1691032901038-F92HT5OLGNKJKU3FHPLU/1.gif Augmented Reality - XOXO Hearts This Lens was my first foray into the world of augmented reality development, and I’ve been in with the craft ever since. I shakily extruded a 3D heart mesh in Blender and animated the Lens using a tween script that reacts when the user raises their eyebrows. Try the Lens on Snapchat here. XOXO, Gossip Girl https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1691032877827-EG6UF9WOZS60NKK1JYI1/5.gif Augmented Reality - Fortune Teller Lens Putting my own spin on a roulette Lens, I wanted to create a paper fortune teller in AR that brought out the nostalgia of creating your own paper fortune teller to pass the time with friends in school. This Lens was the first time I used texture painting to create a handmade visual effect. It also uses a complex system of multiple tween scripts that allow for multiple selection points within the Lens experience. Forget Miss Cleo — get your fortune read here instead. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1691032910192-WSB3P8054THCYJL0CW9A/4.gif Augmented Reality - SpongeBob BFF Ring Inspired by the iconic best friends forever ring from SpongeBob SquarePants, I created a 3D hand-tracking Lens that enables users to try on the ring themselves. Then, using behavior scripts, I was able to trigger the ring’s motion when a user starts recording to encourage content capture and sharing. This Lens was featured in Lenslist’s July 2023 Lens Selections, a curated list of innovative AR on Snapchat. Try the BFF Ring here, and don’t forget to share it with your besties. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1691032909597-FU16YKG9IYV7NJ3B81GD/2.gif Augmented Reality - Headset Microphone Who doesn’t love a good Lizzie McGuire Movie headset microphone moment? This is first Lens I developed to track multiple faces so that you can belt out the perfect duet with your bestie. Why not take a crazy chance and try the Lens here? https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1691032870127-E52IY5P3PB6LWC5P3C3J/3.gif Augmented Reality - Pink Heart Eyeball It’s giving Mike Wazowski — if he slayed. As you can see , my 3D mesh sculpting has improved compared to the hearts at the top of this page. I sculpted the eyeball and lashes, added blend shapes, and hooked up my 3D creation to an expression script so that it blinks in real time with the user’s blinks… er, winks? Eye think you would like trying the Lens here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1691093341810-0TE9XDZQOCWUA4F5QB4B/6.gif Augmented Reality - Disco Shimmer Who said disco was dead?! Using geometry nodes in Blender (major shoutout to this tutorial!) I created this disco ball Lens to encourage users to add their favorite music to their videos and dance their hearts out. Get your boogie on here. https://jacobschupbach.com/work-logos daily 0.75 2023-08-21 https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1692637498530-E2M69MTBI5ZQEON9IFAX/snapchat2.png Work Logos https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1692637498530-E2M69MTBI5ZQEON9IFAX/snapchat2.png Work Logos https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1692638029159-IOUSYWGYAM9K30E3TBZE/snapchat2.png Work Logos https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1692638028357-F2JEZ46C5YNUJUDV67AZ/youtube.png Work Logos https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1692638028269-V554ITDXNWX5FTURTPV5/hulu.png Work Logos https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1692638027509-Z2QK2GBL9UFBF3WR35UN/hi5.png Work Logos https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1692638027491-MQX0UE4SS07FJBB94URT/UB.png Work Logos https://jacobschupbach.com/social-media-snapchat daily 0.75 2023-08-28 https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1692642860944-NKKGOE5XUX780CM7ELIS/bitmoji.png Social Media - Snapchat - World Cup – Bend and Snap To celebrate the launch of Bitmoji apparel for the 2022 World Cup, I created this mini-thread consisting of an engagement prompt followed by a promotional reply. I introduced the tactic, lovingly named the “Bend and Snap” after the iconic scene from Legally Blonde, to maximize potential engagement while promoting new features. See the post here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1692642860944-NKKGOE5XUX780CM7ELIS/bitmoji.png Social Media - Snapchat - World Cup – Bend and Snap To celebrate the launch of Bitmoji apparel for the 2022 World Cup, I created this mini-thread consisting of an engagement prompt followed by a promotional reply. I introduced the tactic, lovingly named the “Bend and Snap” after the iconic scene from Legally Blonde, to maximize potential engagement while promoting new features. See the post here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1692642855838-ZI6QMGJ4P8J97HTO9NM7/ARES.png Social Media - Snapchat - AR Enterprise Solutions (ARES) Social Strategy ARES was introduced to integrate Snap AR’s technology suite into partners’ own apps, websites, and physical locations. With a more comprehensive offering, I devised a strategy to seamlessly evolve the “Snapchat for Business” pages into “Snap for Business” to effectively incorporate all business functions into the creative output of the channels to reach a business-minded audience without splitting audiences. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1692642863639-6TXXBGY5911QEV8MXLVQ/thoughtleadership.png Social Media - Snapchat - Thought Leadership and Employee Advocacy As part of Snapchat’s initiative to share out and celebrate the work created across teams, I developed formats that enabled Snapchat to share content from employee speaking engagements and increase thought leadership across channels. Additionally, I onboarded teams to DSMN8, an employee advocacy program that enables employees to share approved content to their personal networks. By onboarding more 100 people to the platform, Snapchat’s reach expanded exponentially. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1692642858183-2ZX1FJNM1ZA9UCEB8LR8/NewSnap.png Social Media - Snapchat - Simply Snapchat Sometimes, simple is simply best. To highlight the joy of using Snapchat, I wrote several copy-only posts in the brand’s fun and friendly tone, proving the power of minimalist creative to achieve maximum engagement. The post above was Snapchat’s most engaged post of 2022. Other examples include post about ♾ Snaps and a cheeky way to celebrate the Halloween season. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1693094272591-6OSMS90UKAJEWWD31GJB/Earnings.gif Social Media - Snapchat - Snap Inc. Earnings I worked with a small yet efficient team to support marketing initiatives for Snap Inc.’s quarterly earnings. In my role, I created quick-turn yet refined assets to highlight the company’s major quarterly wins. Due to the highly confidential, ever-evolving information included in Earnings, assets had to be carefully vetted and quickly approved to ensure content went live after being announced during the live call. An example post can be seen here. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1692650602390-ZGJMJZVBZVAR5XNE9FNS/1MLB.gif Social Media - Snapchat - Partner Highlights – AR Innovation I collaborated directly with partners, as well as with Snapchat comms leads and sales reps, to produce social content highlighting advertisers’ best work on Snapchat — and how it looks out in the wild. The content also gave our community a look into the latest Snap AR technology, including AR Nail Segmentation with OPI and Landmarker Lenses with Barbie. Take a look at the Major League Baseball post (featured above) here. https://jacobschupbach.com/home-miller daily 0.75 2023-08-24 https://images.squarespace-cdn.com/content/v1/5745eb6359827e6ebb73dcdc/1493402875328-BNUBDW0YU8T7FLFUE8TV/Stocksy_txp35169653TeS100_Large_674803_WEBSAFE.jpg Home https://jacobschupbach.com/about daily 0.75 2023-08-24 https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1692638029159-IOUSYWGYAM9K30E3TBZE/snapchat2.png About https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1692638028357-F2JEZ46C5YNUJUDV67AZ/youtube.png About https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1692638028269-V554ITDXNWX5FTURTPV5/hulu.png About https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1692638027509-Z2QK2GBL9UFBF3WR35UN/hi5.png About https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1692638027491-MQX0UE4SS07FJBB94URT/UB.png About https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/f5f2fc80-82bf-4ff0-b2ba-0d23055160bb/jacob.png About https://jacobschupbach.com/get-in-touch daily 0.75 2023-08-24 https://jacobschupbach.com/social-media daily 0.75 2023-08-24 https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1625594937925-51SYF9BYP118CW2B89ED/YouTube.jpg Social Marketing - Make it stand out Like, comment, and SUBSCRIBE! I joined YouTube in 2020 as a social media manager with a focus on brand and originals content. While helping contribute to one of the most-followed brand social media accounts, I gained experience prioritizing editorial coverage across a variety of internal needs. I also became in expert in executing influencer-led campaigns while working directly with creators across campaigns to reach niche audiences. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/d8d141f2-cff7-4382-8597-b71518f94627/snapchat.png Social Marketing - Make it stand out I joined Snapchat in 2022 as social media lead for the Snap for Business social pages, enabling me to round out my resume and skill set with B2B marketing experience. In this role, I focused on reaching an advertiser audience via cross-owned channels as well as through employee advocacy programs while also contributing to specific consumer-focused workstreams. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1603782362364-L9QODNL7N6F9H2U8D4ZS/UB.jpg Social Marketing After interning on the University at Buffalo’s communications team starting in 2015, I took life by the horns and joined my alma mater as a social media specialist. With a group of six interns, I brought the best of the university’s experience, research, and timely news to UB’s social pages to reach alumni, current students, and prospective students. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1e40b1cf-9bfc-4796-b965-305d63d2ddaa/control.png Social Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/cd42e6e1-dca4-453d-afca-239f74ef2ee1/control.png Social Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/f43a9ceb-285d-428e-96a5-8757e1b4440f/control.png Social Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1603782308324-I95NRESKY5EBKLO4VBOL/hi5.jpg Social Marketing At hi5.agency, I acted as a social content manager and learned how to drive social conversation among fans. With tasks ranging from ghostwriting social posts for the anti-hero celebrity horse BoJack Horseman to sharing inspirational content from The Greatest Showman account, I mastered the ability to nail tone and voice on social. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/953e897f-bc9b-49a6-93dd-6b4bc9556828/control.png Social Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1603786957678-YY2H78S106JQEQZLPORJ/hulu.jpg Social Marketing After joining Hulu in 2018, I developed the brand’s voice on social. As a social engagement manager, I shifted the brand’s voice to be THE “biggest fan of TV” by tapping into fandoms across licensed, original, and live content. Please ask me about my time interviewing celebrities at the Oscars or about my time hosting the Huluween talent show. Both are equally incredible stories. https://jacobschupbach.com/3d-art-augmented-reality daily 0.75 2023-08-03 https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1603786957678-YY2H78S106JQEQZLPORJ/hulu.jpg 3D Art + Augmented Reality https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1603782308324-I95NRESKY5EBKLO4VBOL/hi5.jpg 3D Art + Augmented Reality https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1625594937925-51SYF9BYP118CW2B89ED/YouTube.jpg 3D Art + Augmented Reality - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58c2b08803596ea73942fbb3/1603782362364-L9QODNL7N6F9H2U8D4ZS/UB.jpg 3D Art + Augmented Reality https://jacobschupbach.com/augmented-reality daily 0.75 2023-10-30