On Parasite launch day, I replied to a trolling comment regarding the award-winning foreign language film. The viral clapback received a vast amount of earned media and press coverage, putting the Hulu brand in the headlines.
Coverage of the moment can be seen in The LA Times and IndieWire.
I helped develop content featuring top talent that acts as ancillary content for everyone’s favorite shows. The easily repeatable series was created to feel organic to the platform while remaining flexible for any title within Hulu’s diverse content library.
Check out Love, Victor Rapid Fire Questions and Normal People Rapid Fire Questions.
I led the social marketing campaign for the Hulu Original Film Palm Springs, which generated the highest amount of social interest for any Hulu original film to date over its premiere weekend and was the most discussed Hulu original film on Twitter (now X) over its first three days on-channel.
Link to coverage of the film.
To celebrate Hulu’s first large-scale celebration of Hispanic Heritage Month, I produced a video featuring Ariela Barer, Allegra Acosta, and Rhenzy Feliz from Marvel’s Runaways. I interviewed talent, worked with Marvel's in-house video team, and provided notes to video editors within Greenhouse (Hulu’s internal creative team). The completed video was shared across Hulu and Marvel channels and was the most successful tweet out of the campaign.
The video can be viewed here.
I provided social coverage of the virtual Pride event as part of Hulu’s on-going Pride Never Stops campaign. In partnership with YouTube, I was able to secure organic amplification on the platform.
The PrideFest kickoff post can be viewed here.
Talent takeovers offer fans an opportunity to engage directly with their favorite creators. To develop such opportunities, I worked directly with talent and their teams to create a seamless experience that enables creators to access the proper accounts, learn how to use the right platform features for them, and, of course, feel comfortable on camera.
In response to Beyoncé’s Vogue cover shoot, Mindy Kaling recreated the flower crown look. I quickly pulled images from The Mindy Project and Beyoncé’s Instagram to find another matching look.
The Twitter conversation can be viewed here.
This also resulted in Dolce & Gabbana recreating the look for Mindy’s daughter. The outfits can be viewed here.