To celebrate the launch of Bitmoji apparel for the 2022 World Cup, I created this mini-thread consisting of an engagement prompt followed by a promotional reply.
I introduced the tactic, lovingly named the “Bend and Snap” after the iconic scene from Legally Blonde, to maximize potential engagement while promoting new features.
See the post here.
ARES was introduced to integrate Snap AR’s technology suite into partners’ own apps, websites, and physical locations. With a more comprehensive offering, I devised a strategy to seamlessly evolve the “Snapchat for Business” pages into “Snap for Business” to effectively incorporate all business functions into the creative output of the channels to reach a business-minded audience without splitting audiences.
As part of Snapchat’s initiative to share out and celebrate the work created across teams, I developed formats that enabled Snapchat to share content from employee speaking engagements and increase thought leadership across channels.
Additionally, I onboarded teams to DSMN8, an employee advocacy program that enables employees to share approved content to their personal networks. By onboarding more 100 people to the platform, Snapchat’s reach expanded exponentially.
Sometimes, simple is simply best. To highlight the joy of using Snapchat, I wrote several copy-only posts in the brand’s fun and friendly tone, proving the power of minimalist creative to achieve maximum engagement.
The post above was Snapchat’s most engaged post of 2022. Other examples include post about ♾ Snaps and a cheeky way to celebrate the Halloween season.
I worked with a small yet efficient team to support marketing initiatives for Snap Inc.’s quarterly earnings. In my role, I created quick-turn yet refined assets to highlight the company’s major quarterly wins.
Due to the highly confidential, ever-evolving information included in Earnings, assets had to be carefully vetted and quickly approved to ensure content went live after being announced during the live call.
An example post can be seen here.
I collaborated directly with partners, as well as with Snapchat comms leads and sales reps, to produce social content highlighting advertisers’ best work on Snapchat — and how it looks out in the wild.
The content also gave our community a look into the latest Snap AR technology, including AR Nail Segmentation with OPI and Landmarker Lenses with Barbie.
Take a look at the Major League Baseball post (featured above) here.